Sterlomaxx Air Purifiers - You can breathe safely now !

Sterlomaxx was an innovative product that promised infection-free air for operation theatres, ICUs of hospitals, and laboratories of pharmaceutical companies. 

The product line was innovative & much ahead of its time as the awareness levels for airborne infections was very less before the outbreaks of SARS & Covid

Understanding the market scenario, we realised the need to create awareness about the problem areas & educate the target clientele about the need for air purification in indoor settings. 

We worked closely with the promoters to help them build an identity that appealed to the global audience & gave them their product tagline: "You can breathe safely now !"  

Once the target audience was identified, we helped the company to write articles in the relevant magazines that created awareness & experties of the manufacturers on the subject matter. This created an interest to know more & eventually generated sales with this pull strategy.

Soon after our marketing communication was launched, the product sales gathered momentum across the Indian subcontinent & also from Gulf & African countries. The company established its sound distribution network. The brand Sterlomaxx won the best brand award in air purification in 2006 & 2021 

Black Pearl Hostels was launched in the crowded markets of Lohegaon, catering to the students of DY Patil colleges. 

It was an extremely crowded market serving to the students of just on college. Apart from the various hostels, there was a competition in terms of ample supply of private homes rented to the students.

After understanding the market size & the nature of competition, we ran an online survey among college students to understand their needs for a better hostel. This study helped us in designing our Brand Positioning.

Based on the market survey inputs, we suggested that management position themselves in the premium space.

We suggested the theme for the hostel should be based on 3 important aspects, 1) Safety of the students, 2) Cleanliness & good hygienic facility & 3) In house food facility that served 4 meals a day. This positioned the hostel in a unique space with almost no competition

The entire sales communication was built around the theme of safety, hygiene & quality food. This assured the parents of the safety of their kids, at the same time students felt at ease as they didn't miss the comfort of their homes. The hostel was booked 85% within 2 months of its launch.