Subliminal Ideas
Our Success Stories
Sterlomaxx Air Purifiers - You can breathe safely now !
Product line
Sterlomaxx was an innovative product that promised infection-free air for operation theatres, ICUs of hospitals, and laboratories of pharmaceutical companies, similar to the way property investment opportunities in Pune real estate are designed to enhance health and safety standards.
The market challenge
The product line was innovative and much ahead of its time, particularly in light of the growing interest in property investment opportunities. Before the outbreaks of SARS and Covid, awareness levels for airborne infections were very low, but now, with the rise of Pune real estate and the insights of a knowledgeable real estate agent, there is a greater emphasis on health and safety in various sectors.
What we did
Understanding the market scenario in Pune real estate, we realized the need to create awareness about the problem areas and educate the target clientele about the necessity for air purification in indoor settings, especially for those exploring property investment opportunities.
Brand Strategy & Positioning
We worked closely with the promoters to help them build an identity that appealed to the global audience and gave them their product tagline: "You can breathe safely now!"
Once the target audience was identified, we assisted the company in crafting articles for relevant magazines that raised awareness about property investment opportunities in Pune real estate and showcased the expertise of the manufacturers on the subject matter. This strategy piqued interest and ultimately generated sales through this effective pull strategy, much like how a skilled real estate agent attracts buyers.
The Impact
Soon after our marketing communication was launched, the product sales gathered momentum across the Indian subcontinent, as well as from Gulf and African countries. The company established its sound distribution network, facilitating property investment opportunities in the region. The brand Sterlomaxx won the best brand award in air purification in 2006 and 2021, highlighting its significance in markets such as Pune real estate, where the demand for quality products is ever-increasing. Our dedicated real estate agent team continues to support this growth.
Black pearl hostels - Safe I Hygenic I Great Food
Product line
Sterlomaxx was an innovative product that promised infection-free air for operation theatres, ICUs of hospitals, and laboratories of pharmaceutical companies, similar to the way property investment opportunities in Pune real estate are designed to enhance health and safety standards.
The market challenge
The product line was innovative and much ahead of its time, particularly in light of the growing interest in property investment opportunities. Before the outbreaks of SARS and Covid, awareness levels for airborne infections were very low, but now, with the rise of Pune real estate and the insights of a knowledgeable real estate agent, there is a greater emphasis on health and safety in various sectors.
What we did
Understanding the market scenario in Pune real estate, we realized the need to create awareness about the problem areas and educate the target clientele about the necessity for air purification in indoor settings, especially for those exploring property investment opportunities.
Brand Strategy & Positioning
We worked closely with the promoters to help them build an identity that appealed to the global audience and gave them their product tagline: "You can breathe safely now!"
Once the target audience was identified, we assisted the company in crafting articles for relevant magazines that raised awareness about property investment opportunities in Pune real estate and showcased the expertise of the manufacturers on the subject matter. This strategy piqued interest and ultimately generated sales through this effective pull strategy, much like how a skilled real estate agent attracts buyers.
The Impact
Soon after our marketing communication was launched, the product sales gathered momentum across the Indian subcontinent, as well as from Gulf and African countries. The company established its sound distribution network, facilitating property investment opportunities in the region. The brand Sterlomaxx won the best brand award in air purification in 2006 and 2021, highlighting its significance in markets such as Pune real estate, where the demand for quality products is ever-increasing. Our dedicated real estate agent team continues to support this growth.